Advertising Agency
Influencer
Entrepreneurs

Sether aims to fully service the entire agency-client relationship. By offering a completely transparent environment for conducting marketing campaigns, alongside a performance driven payment system, Sether will offer any agency the upper hand in any client pitch.

You can use the Sether platform to run your campaign, organize tasks and make payments, all of this using Smart Contracts. It’s not only elegant but down straight necessary for conducting multi-layered projects in a safe and transparent manner for everyone involved. Of course, all of this comes on the side of our big data empowered marketing tools.

Besides the efficiency advantage to any client, an agency gains by securing timely payments, the bane of the industry. Activating your campaign with smart contracts will ensure that if you deliver the campaign according to the agreed KPI’s, you automatically receive the payment for your work. No delays and no invoice stalling.

Marketing tools

We plan to develop a wide array of marketing tools that use smart contracts to motivate influencers, turning your target customers into motivated promoters. The Alpha version features a Data Collection Loyalty test program, easing the introduction between our influencers and the brands testing the platform.

Loyalty

Keeping your customers close and motivated is essential for any brand. To do that, the platform will feature the use of various incentives: money, crypto currency, special tokens for gamification purposes and discount codes. You will be able to conduct loyalty programs and offer these incentives to targeted clients from your database, according to their social network details. Any client targeted with these programs will have the smart-contract guarantee to receive their compensation.

Targeted promotions

Promote your products and services to reach your best customers. Use Sether to find out who should be targeted, how the messages should be constructed, and ultimately, to get the right message to the right person. To complete the process, reward them for performing your brand’s desired action.

Referral programs

Gather a wider audience by motivating your existing clients to activate their friends and bring them closer to your brand. Use smart contracts to incentivize them and to keep them engaged in your campaigns.

Influencer campaigns

Organize complex campaigns, activating and managing hundreds of influencers. Upload promotion materials, set daily and weekly tasks, only usable by your targeted influencers. Reward everyone involved according to their efforts. This is the perfect way to start growing an audience and a client base starting from zero.

Contests & Raffles

Use the most efficient widespread promotion marketing tools, but with more ease. The smart contracts employed by Sether guarantee the automation of these old techniques, along with a new level of trust between the brand and the consumer. By participating in a Smart Contract activated contest or raffle, the users have the guarantee that they will automatically receive fair treatment and their eventual rewards.

Content Management

One way to provide specific campaign content is developing it within the agency, then uploading on the platform to be spread by influencers. Another way is to provide a brief and to challenge influencers to produce special content. This content needs to be pre-approved by the agency or the client before allowing the influencer to post it online. Both methods will be supported by the platform.

Project Pitching

A client or brand will be able to create an account on the platform and pitch a project to a number of advertising agencies. The entire process will be accommodated on the platform, from assembling a brief, to choosing an agency, establishing a service agreement and setting custom or special KPI’s. The platform will also allow enlisting a set of other useful entities, like media agencies, written content, design and branding agencies or video production houses. This will allow the advertising agency to hold its own pitches on the platform, and to find the right partners to carry on big projects.

Project Management

Organize and keep track of multiple campaigns at the same time, managing a multitude of influencers or other entities with ease, using our simplified tools, analytics and project scheduling. Monitor KPI accomplishment from your dashboard, while keeping a record of your budgets and expenses.

Objective driven Marketing

Efficiently using your client’s budget will become compulsory on Sether. The agency will set clear project goals and campaign-specific Key Performance Indicators. The analytics mechanisms on the platform will monitor your performance in real time, offering information that can be used to improve the final results. After the completion of the agency tasks, the client will automatically release the payment according to KPI completion, and overall performance.

Clear KPI Development

Each project has its own particular goals and objectives for the client. From reaching a specific target audience, to growing a sales percent or activating a number of clients. These details will be set with the brand before starting a project, in a special environment on the platform. We plan to collect a large number of KPI indicators, and to offer custom solutions for fast resolve. We will also allow the creation of new performance indicators, adapting Sether to the needs of the agency or the client. This will be done together with our marketing and advertising experts.

Transparent Expense Tracking

By providing a budget, tasks and a timeline, all the payments on the platform become traceable, and all the recipients receive their money automatically upon the completion of their task. The Blockchain is completely transparent, allowing a clear view of who gets paid, and for what. The Smart Contract budget pool also stands as a guarantee that you are able to pay the amount owed towards the provider, while ensuring you also get your end of the deal.

Strategic Insights

From market trends to demographics, Sether will provide strategic statistical analysis of the market or the target audience your client is interested in. This information can be processed and used as insight for further campaigns, market positioning, or product development. The Insights module will be available to brands and agencies by using a subscription plan.

Product development

Test your new products with your clients before you actually start developing them. Sether plans to allow agencies and their clients the possibility to create their own custom token, and to sell it in order to gather the development funds. The products developed in such a way will be acquirable using the custom generated token. The process is similar to the ICO method Sether was financed with.

Application development

Use the Sether API call system to develop your own custom marketing tools or applications on the platform. Clients and agencies will be able to buy your product in our app store, creating an entirely new revenue flow for everyone, while exploring new trends and possibilities, extending the tools on our platform.

Sether is a platform specifically made to mediate the relationship between influencers and brands. As an influencer, working with us will provide you with fair gains, according to how developed is your social network circle. Along with this, you will receive the best platform experience, simple-to use mechanics, and a large pool of project to enlist in and make money, gain incentives or participate in contests and raffles.

Earning on Social Media

It doesn’t matter if you only have an Instagram account. Sether will work with influencers from all major social networks, integrating the particularities of each: followers, friends, likes, retweets and so on. The more developed your network is, the wider your access to projects and campaigns on the platform.

Browse Campaigns and Projects

Assignation of available projects will be automatic, you will only browse through the campaigns you are eligible to enlist in. As your network grows, Sether will be notified automatically once you register your respective social account and will modify the terms of your engagement according to the new information.

Project Management

Easily manage working in multiple campaigns at the same time. Your platform dashboard will keep track of all your projects and tasks, notifying you in time to perform perfectly and gather the benefits.

Other Incentives

The main reward on the platform will be cryptocurrency, but you will also receive other rewards, like custom generated tokens, discount codes, or even real currency.

Sether is a Do-It-Yourself marketing platform. All the tools and apps are intuitive and very easy to use. Entrepreneurs will have an easy time working with it. The analytics provide a necessary perspective for the small to medium business, Big Data being a rather expenisve tool until now, largely used only by big corporations or entities.

Marketing tools

We plan to develop a wide array of marketing tools that use smart contracts to motivate influencers, turning your target customers into motivated promoters. The Alpha version features a Data Collection Loyalty test program, easing the introduction between our influencers and the entrepreneurs using the platform.

Loyalty

One way to provide specific campaign content is developing it on your own, then uploading it on the platform to be spread by influencers. Another way is to provide a brief and to challenge influencers to produce special content. This content needs to be pre-approved by before allowing the influencer to post it online.
Both methods will be supported by the platform.

Targeted promotions

Promote your products and services to reach your best customers. Use Sether to find out who should be targeted, how the messages should be constructed, and ultimately, to get the right message to the right person. To complete the process, reward them for performing your brand’s desired action.

Influencer campaigns

Organize complex campaigns, activating and managing hundreds of influencers. Upload promotion materials, set daily and weekly tasks, only usable by your targeted influencers. Reward everyone involved according to their efforts. This is the perfect way to start growing an audience and a client base starting from zero.

Referral programs

Gather a wider audience by motivating your existing clients to activate their friends and bring them closer to your brand. Use smart contracts to incentivize them and to keep them engaged in your campaigns.

Contests & Raffles

Use the most efficient widespread promotion marketing tools, but with more ease. The smart contracts employed by Sether guarantee the automation of these old techniques, along with a new level of trust between the brand and the consumer. By participating in a Smart Contract activated contest or raffle, the users have the guarantee that they will automatically receive fair treatment and their eventual rewards.

Content Management

One way to provide specific campaign content is developing it on your own, then uploading it on the platform to be spread by influencers. Another way is to provide a brief and to challenge influencers to produce special content. This content needs to be pre-approved by before allowing the influencer to post it online. Both methods will be supported by the platform.

Analytics

Big data analytics are used extensively worldwide, for retail and marketing purposes. You can use analytics to correlate transaction information with the browsing behavior of your clients, in-store shopping trends, their product preferences, and more. The analysis can also incorporate external data, like social media traffic, to assess customer sentiment and behavior. Sether will offer an extensive array of analytic information about your individual campaigns and targeted customers, alongside a general analytics board to track the general evolution or your brand since the first campaign held on the platform, to the latest.

Project Management

Organise and keep track of multiple campaigns at the same time, managing a multitude of influencers or other entities with ease, using our simplified tools, analytics and project scheduling, while keeping a record of your budgets and expenses.

Strategic Insights

From market trends to demographics, Sether will provide strategic statistical analysis of the market or the target audience you are interested in. This information can be processed and used as an insight for further campaigns, market positioning, or product development. The Insights module will be available by using a subscription plan.

Product development

Test your new products before you actually start developing them. Sether plans to allow you the possibility to create your own custom token, and to sell it in order to gather the development funds. The products developed in such a way will be acquirable using the custom generated token. The process is similar to the ICO method Sether was financed with.

Application development

Use the Sether API call system to develop your own custom marketing tools or applications on the platform. Clients and agencies will be able to buy your product in our app store, creating an entirely new revenue flow for everyone, while exploring new trends and possibilities, extending the tools on our platform.