Become famous by winning a lion
or by getting more attention
on Twitter during the event

ENTER THE KPI RACE

Read the rules

How it works

Cannes is the most famous advertising festival in the world. Being here should get you some social media attention. So, whether you win a Cannes Lion or not, you should be reporting about what happens here on your Twitter account, using the opportunity to grow your network and reach.

Sether will monitor your twitter social media account to determine who manages to acquire the most attention, reach and engagement with their feed from the festival.

We will compare your retweets, followers, friends, statuses and favorite tweets to the other competitors, find out who did it best and give a prize!

Read the rules first

SUBSCRIBE FOR THE KPI RACE
How it works
All you need to do is...

All you need to do is...

Get a unique 5 digit code from our booth at Cannes (Lions Innovation in Palais II), register on Sether.com, link your Twitter account and enter the Twitter KPI Race using the 5 digit code.

We will track your relevant KPI's for the duration of the festival and keep the score. Follow the leaderboard from your dashboard in Sether.com, or right here on the page.

Don't forget to add the #KPIrace, #sethercanneslions and #arbitratingadvertising to your posts.

Read the detailed rules of The KPIrace

ENTER THE KPI RACE

The Leaderboard

The list will be updated every hour.

The top 10 Cannes influencers (up to date) are:

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How it works

Here’s what we have for the winner

The Advertising
Tech Pack

One Laptop
One Smartphone
One wireless charging pad